Monday, August 31, 2015

The PB Project, #1

It’s crazy to think we have come to this… almost all of the world has some sort of social media account where they can express their own identity and lifestyle by communicating to others through media like pictures, posts, and videos. People are literally uploading hundreds of pictures of their pets because they think their old neighbor from twenty years ago might care.  Even though that guy from your high school Class of 2010 won’t stop poking you on Facebook, you still get a small boost of encouragement when he Likes one of your posts. It’s normal. And each post, picture, or video uploaded by every user says something about the person behind the keyboard, whether they intend to or not. It’s this little thing I like to call “Personal Branding.”

In the past, personal branding was maintained by how you acted towards your peers in conjunction with how they perceived you and your reputation. Now take that concept and put it on a platform in front of thousands. In today’s world, a personal brand is like having your own paparazzi documenting your every move- except that paparazzi is actually you and you’re live-posting your life. YOU get to decide how people perceive you, and you can even make edits as necessary.

Due to my fascination of Personal Branding, I have started “The PB Project” that will host a series of real-life Twitter accounts and analyze what their account says about the person behind the username. I’ll then ask the question, “If this person were a business, who would they be?” Mostly because that just seems fun and very 'Buzzfeed' of me.


  1. Really creative idea analyzing a different person's twitter each week, I'm eager to see who will be next! Personal branding is such a huge concept in today's world and I think it's a great idea that you're defining it for those who might not be as aware of what it's all about.

  2. I love your idea! So many people post without thinking about how it will influence others' perceptions. This will definitely cause a lot of people to reevaluate what they put on social media.

  3. This is such an interesting and creative blog post. I love your thoughts on personal branding. I learned in one of my marketing classes how essential it is that we consider how we're branding/marketing ourselves as employees to potential employers and companies. It's easy to remember when we're filling out our resumes and perfecting our LinkedIn pages, but we don't realize we have to do that on our own personal social media profiles as well!